Анотация: In this study, the status of madimak, a naturally grown endemic plant, consumption of families located in the center district of Tokat province were evaluated, and factors affecting the consumption were analyzed with chi-square test. The relationships between socio-economic characteristics of consumers and madimak consumption amounts were analyzed using variance analysis and LSD test. Data used in the study were gathered from the questionnaires with 245 families in May-June 2010