Анотация: The packaging is the most dynamically changing part of the product, whic h a i ms t o p rot ec t t h e food from the influence of various factors and to create consumer awareness. The packaging is being modified to fi t the needs of consumers and the food industry. The consumer demand for fresh and non-processed products characterized by short shelf life creates the necessity of food manufacturers for seeking and developing new, active, and smart packaging concepts. In addition to the quality, safety and distribution aspects already o u tli ne d, a c t iv epack aging offers significant potential as a mark eting tool as well