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Atanasova, N.; Mihaylov, N.
The role of virtual sports products in enhancing the competitiveness of sports organizations: analysis of strategies and opportunities
Source: TRAKIA JOURNAL OF SCIENCES
Special title: Series Social sciences
Year published: 2025 y.
Volume: 23, 4
Pages: p. 365-370
Libraries: TUN
Signature: ER
Keywords:
innovation
virtual sports products
marketing
sports organization
иновации
виртуални спортни продукти
маркетинг
спортни организации
стратегии
възможности
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